Crimson Trace has led the laser sighting industry since 1994 with innovative products designed to enhance people's ability to protect family, home and country. Just as no modern rifle is complete without quality optics, no personal protection handgun is fully equipped without a laser sight. Our goal is to make laser sighting systems Standard Equipment.


Resources for Dealers Video


Crimson Trace’s sales philosophy is focused on getting our laser sights and tactical lights into the hands of potential customers and letting them experience the advantages of our products first-hand.  Whether that is showing them the ease of Instinctive Activation™, immediate “sight picture”, or the seamless integration with the firearm – the “hands-on” approach works. In addition to offering you the opportunity to sell the best tactical sighting options in the industry, Crimson Trace supports dealers with a MAP pricing guide, superior product training programs, excellent Point-of-Sale materials, aggressive marketing initiatives, and the industry’s top customer service team.

Our visual products sell themselves when the customer experiences them, and are available through most major firearms distributors.  We are committed to building and maintaining strong relationships with our dealer partners, and are here to help you realize your sales goals.  Please contact CTC Customer Service, or your Regional Sales Representative, for more information.


Crimson Trace Company

Crimson Trace is the leader in laser sighting technology.

World Class Customer Service: We strive to provide customer service that stands out, not just in our industry, but in any industry. We believe our customers are entitled to customer service that shines with the intensity of the lasers we make.

NRA Workforce: 100% of Crimson Trace employees are members of the National Rifle Association.


Crimson Trace Product

Crimson Trace products out perform and provide more advantages that the competition.

Instinctive Activation™: This hallmark of Crimson Trace is what sets us apart from the rest of the industry. Whether you select original Lasergrips® or Laserguard®, just pick up the gun and the laser turns on instantly with the hold of your natural grip.

Ergonomics: Our laser sights are designed to ergonomically work with the shooter and not against them - allowing a comfortable, seamless grip on the firearm.

Ease of Instalation: All of our products are user-installed with zero modifications needed to the firearm.


Crimson Trace Partners

Crimson Trace works with other leading and trusted brands in the industry.

#1 OEM Choice: Crimson Trace is the brand of choice for premier firearm manufacturers who choose to pre-install lasers on firearms. We have OEM relationships with brands including: Kimber®, Ruger®, Smith & Wesson® and Springfield Armory®.

Holsterability: Crimson Trace Lasergrips® are designed to work with your favorite holster. For platforms, such as Laserguard® and Rail Master®, that change the dimensions of the firearm, we've worked with the finest holster manufacturers to ensure proper holster options are available. Contact your Crimson Trace sales representative or visit our Holster Resource Guide for more information.


Crimson Trace Support

With our field staff and point-of-sale materials, we not only support, but believe in our dealers.

Brand Integrity: One way we aggressively stand behind our brand is by actively enforcing and monitoring our Minimum Advertised Price (MAP) policy.

3point5: Become a Crimson Trace expert through 3point5 online retail training and earn exclusive, deep discounts on laser sights.

Dealer Merchandise: A wide selection of collateral and point-of-sale items are available to assist in merchandising and promoting Crimson Trace.

Field Sales: There is a dedicated field sales manager available for events, inventory management, product questions and to help you sell more lasers!


Crimson Trace Business

Crimson Trace is the leader in laser sighting technology.

High Profits: No brand in the category can deliver more profit dollars per add-on sale than Crimson Trace.

Ease of Sale: Brand awareness, consumer confidence, ergonomics, Instinctive Activation™, ease of use and availability gives every salesperson advantages only Crimson Trace can offer.

Programs: As with our products and marketing, Crimson Trace leads the industry with innovative programs designed to pull customers into your store and help you convert them when they arrive.


Crimson Trace Incentives

Crimson Trace offers programs that put our brand and product ahead of the competition.

Warranty: We back each and every one of our laser sights and tactical lights (excluding Defender Series™) with a full 3 Year Warranty.

Free Batteries For Life: Crimson Trace offers a Free Batteries For Life program that now includes nearly all products. Crimson Trace appreciates its many customers, and this program is a reflection of the company's gratitiude for their patronage. The average customer saves $50 during a lifetime. This program allows (1) set of batteries per year, per registered product.

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