MAP Holiday Headline

As the industry leader in laser sighting technology for firearms, Crimson Trace appreciates your continued business and support. We recognize that OUR customers' purchasing behaviors continue to evolve with quick access to product intel, internet reviews, recommendations, price comparisons, range reports, etc. In an effort to help you remain competitive, we are proud to announce our first-ever MAP (minimum advertised price) Holiday. For the month of September, we are allowing retailers to remove MAP restrictions.

WHAT: MAP Holiday on Crimson Trace laser sights and tactical lights*

WHEN: September 1st - September 30th, 2017

HOW: We have made several resources available to you (found below) including: an in-store flyer, print ads, digital ads, and social media assets to help you promote sales. Crimson Trace will be marketing this promotion to consumers as "September Laser Season Sale" and to assist in creating awareness and helping to drive business to you. We also invite you to reach our to your Crimson Trace Regional Sales Manager to discuss promotional ideas and develop a plan to increase sales during this period.

We are in this together; we have been for 22 years. We are working hard to ensure that our partnership will endure for many more years to come. If Crimson Trace can do anything additional to support you or answer any questions about this program, please contact our MAP Administator Erik Thornbury, or your Regional Sales Manager. Thank you for your partnership.


MAP Holiday Program Details

  • Retailers (physical and online) may remove MAP (minimum advertised price) on Crimson Trace products* during the program period. (September 1, 2017 through September 30, 2017)
  • As of October 1, 2017 all advertised pricing must comply with Crimson Trace MAP policy.
  • Any MAP violations outside of the MAP Holiday period may result in consequences to the offending dealer, retailer, or distributor, which includes the removal of otherwise applicable discounts or rebates and/or termination of the relationship between Crimson Trace and the offending dealer, retailer or distributor.


Dealer Support Tools


In-Store Marketing

Print Advertising

Internet Advertising

Social Media Posts


For additional support - including Sales Representatives and Authorized Distributors - see our updated Resources For Dealers section. For instant service, please contact Crimson Trace Customer Service.


* Excludes factory pre-installed OEM products and Defender Series laser sights.

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