Help Bad Guys Make Informed Decisions

Owning a handgun is the first step toward effective personal defense. However, the true essence of personal defense with a firearm is to achieve accuracy amid gunfire, under duress, and with no assistance in sight. All of which begs the question: Just how effective are you with a gun in your hand? We ask the question with all due respect, and we recognize that there is probably no higher praise for a handgun owner than to be described as effective in a gunfight. That’s what we want for you. That’s why we do what we do.


Personal Defense Doorstep

The bad news is that world is a dangerous place. You could possibly find yourself in a life-threatening situation one day. It could even be today. The good news is that good men and women stop dangerous crimes every day. That is thanks in no small part to the increased interest in responsible firearm ownership, vast training resources, and the advent of laser aiming devices such Crimson Trace® laser sights. The beauty of lasers is that they provide the shortest path to fast, accurate shooting when the heat is on and the situation is dire.


Personal Defense Jerry

If you’re a safety-conscious person, you will take responsible steps to avoid places and situations that could place you in peril. It could find you anyway. If you’re trained with a firearm, you have a relationship with your iron sights. However, you may not always be able to see them, let alone line them up. You may be forced to confront a threat in diminished light. You may be injured. You may be off-balance. You will be under extreme stress. Those techniques and tactics you practiced - maybe even mastered - at the range, may be forgotten or not deployable. But you may be able to focus your attention and your laser on the target, and know that your round will follow the laser beam precisely.


Personal Defense Brooke

It’s important to know what’s working against you in a such a conflict…beside the bad guy(s). First off, there are numerous physical and psychological changes to endure. Your heart pounds and adrenaline surges. You experience target fixation (“tunnel vision”). Your near vision deteriorates. You don’t hear everything. Time slows down. You’ll be fighting the “spray & pray” reaction. You have a sympathetic nervous system reaction. And most frightening of all, your fine motor skills go away and your body is preparing for a major physical exertion to either fight or run. The best way to quickly compensate for this physiological overload is to deploy a laser sighting system.


Personal Defense Home Invasion

When it comes to personal and home defense, research has confirmed that most armed intruders/assailants will attack for two primary reasons:

  • They don't know you're there
  • They expect you to be incompetent with a gun

Armed with a Crimson Trace laser sight, however, they not only know you're there, they know where your bullet is headed. Law Enforcement professionals call that a deterrent to violent crime, and we like the sound of that.

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