February 7, 2013
With the show season now concluded, Crimson Trace, the leading brand of laser sighting systems for personal protection firearms, proudly recognizes Gander Mtn. as an Elite Retail partner of the year for 2012.
"The growth that Gander Mtn. has seen with Crimson Trace in 2012 is indicative of their aggressiveness and savvy retailing that is the cornerstone of their successful brick and mortar business", said Tom Frane, National Sales Manager for Crimson Trace. "With their dedication to training today's gun owner in their state-of-the-art Gander Academy, they are a perfect fit for Crimson Trace and our initiatives to grow the category by providing industry leading laser sighting systems that make Gander Mtn. customers more accurate and confident shooters".
Established in 1960, Gander Mountain offers the sporting enthusiast a huge assortment of outdoor equipment, firearms, camping supplies, fishing and marine products, technical and rugged outdoor apparel, and technical and casual footwear, as well as gunsmith and archery services with over 100 stores in the United States.
Crimson Trace is the acknowledged industry leader for laser sighting systems based in Wilsonville, Oregon. Its award-winning innovations include Lasergrips® and Laserguard® with Red and Green lasers, as well as Lightguard® - all with Instinctive Activation™. Additionally, Best in Class Defender Series™ and Rail Master™ platforms - all of which are proudly designed, engineered and manufactured in the USA.
Director of Marketing