Crimson Trace Announces Brand Manager Hiring

April 29, 2013

Wilsonville, OR

Crimson Trace, the leading brand of laser sighting systems for personal protection firearms, today announced the hiring of Dan Schott as Brand Manager. Schott was previously the Director of Marketing for Discount Firearms and Ammo in Las Vegas, Nevada and has more than 20 years of graphic arts, advertising, branding and marketing experience.  He has worked on numerous firearms industry branding projects and will now be responsible for managing the Crimson Trace brand.

“Crimson Trace created an entire market category with products that challenged convention,” stated Schott. “I am honored to join a team that remains so devoted to enhancing people’s ability to protect families, homes and nations through innovation and aggressive market growth initiatives.”  Schott will be based at the Crimson Trace headquarters and assigned to the Marketing Division.

“I’m very excited to add Dan to our Marketing Team here at Crimson Trace – he’s a first-round draft choice for sure,” said Kent Thomas, Crimson Trace marketing director.  “As we go forward, Dan’s experience with branding, advertising and graphic arts gives us the horsepower and skill set we need to accomplish our ambitious marketing efforts in a way that is consistent with being the industry leader.”

Crimson Trace, the acknowledged industry leader for laser sighting systems, is based in Wilsonville, Oregon.  Its award-winning innovations include Lasergrips® and Laserguard® with Red and Green lasers, as well as Lightguard®  - all with Instinctive Activation ™.  Additionally, the company’s product line includes the Best in Class Defender Series® and Rail Master Platforms – all of which are proudly designed, engineered and manufactured in the USA. More details are available at: http://www.crimsontrace.com or by calling 800-442-2406.

For more information contact:
Michael D. Faw
Media Relations Manager
Crimson Trace
9780 SW Freeman Drive
Wilsonville, OR 97070