December 12, 2014
M3GI Competitors, Sponsors, Staff, Media, Supporters and Aficionados,
It is with a twinge of sadness that I’m informing you today of the following news: We have made the strategic decision to formally end the world’s premiere nighttime 3-Gun competition, the Crimson Trace Midnight 3-Gun Invitational.
I know this will be a disappointment to many of you, but after much discussion, deliberation and thought, we’ve decided to go out on top, leaving each of you and the industry wanting more.
When we conceived M3GI almost 4 years ago now, it was in the context of “what’s the next, big thing we can do?” From a business perspective, M3GI – with your help and support – accomplished everything we wanted from the event. And more.
Four years later, we’re asking the same, strategic questions for our Brand:
What’s the next big thing for Crimson Trace that’s best for our business? In the end, it’s the perfect time to take our strength, creativity, formidable resources and utilize them elsewhere.
But there is good news: For those of you who believe in the concept and just can’t get enough, Jim Shepherd, founder of The Outdoor Wire and the Outdoor Wire Digital Network, believes so strongly in the concept that he and his partners have formed a new company Starlight 3 Gun, LLC to take the ground breaking M3GI concept to the next level.
While we don’t have a formal relationship with Starlight 3Gun, I can tell you that we have given our full permission for them to take our groundbreaking concept, put their resources behind it and see where it goes. I’m sure each of you will hear from them in the coming weeks and months as theydevise “what’s next”.
We will never be able to thank each of you enough for all the support of our little event. I can honestly tell you that we don’t take much credit for the success and growth of M3GI, because that credit really belongs to everyone reading this announcement. We had a helluvalotta fun over the past 3 years and will miss the dust in our teeth, 2am granola bar hoarding and the glow of your lightsticks. We should all feel great about being brave enough to do something crazy, turning into a huge success and making it difference in our Industry.
Thank you again for supporting and advocating our message:
No personal protection firearm is complete without a laser sighting system.
Director of Marketing
Crimson Trace Corporation
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