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In a world of variables, one fact remains constant: Speed wins. With your handgun and the training to back it up, a laser gives you the ultimate advantage. This is Condition Crimson. AND IN CONDITION CRIMSON™, WE STAND.

"The Laser Says I've Got My Own Back."

 

When danger lands on your doorstep, the laser sends a clear message: You refuse to become a statistic. With your handgun and the training to back it up, it’s the most common-sense path to protection in a time of crisis-no matter how dire. This is Condition Crimson. AND IN CONDITION CRIMSON™, WE STAND.

"The Beam Says There's No Victim At This Address."

 

Undeniable truth: Adrenaline can cloud years of shooting experience. So ask yourself—really ask yourself—in the seconds between ready to fight and actively engaged, have you done everything in your power to defend what’s yours? This is Condition Crimson. AND IN CONDITION CRIMSON™, WE STAND.

"The Laser Shows Exactly Where I Draw The Line."

 

Your maternal instincts are just that: Instincts. A laser sight says you’re prepared to act on them. With your handgun and the training to back it up, it’s the most common sense path to protection in a time of crisis—no matter how dire. This is Condition Crimson. AND IN CONDITION CRIMSON™, WE STAND.

"The Laser Confirms My Overprotective Nature."

...AND IN CONDITION CRIMSON, WE STAND.

  • The Foundation
  • The Next Level
  • Without Failure
  • Inspiring Consumers

The Foundation

Since 1994, our USA-made products offer users the absolute height in personal-defense preparation, bar none.

Make no mistake, we respect the analog nature of the iron sight. It’s the foundation for accurate shooting and no shooter should forgo traditional training. Yet, we accept there may be a time when target acquisition over iron sights isn’t fast enough. In compromised visibility, they’re difficult to see. In an off-balance shooting situation, they’re nearly impossible to line up. Last, as opposed to a laser, they cannot deter an assailant in low light situations.

The Next Level

As such, we believe every handgun should be equipped with a laser sight, just as any modern rifle now has a scope. When added to a handgun, a laser sight takes “Condition Red” to the next level. In Condition Crimson™, you’re not just prepared to fight, you’re prepared to fight in the fastest, most confident, most accurate manner possible.

Our products are designed for those who agree there’s no limit to how ready one can be to defend against an assailant’s threat. For the seasoned, experienced shooter, these products do justice to their years of training and can take target acquisition and accuracy to an even higher level. For the newer, less experienced shooter, our lasers give them a level of immediate confidence iron sights simply cannot.

Without Failure

Like our consumer, our service is respectful and courteous. What’s more, if our products don’t augment our consumers’ absolute need for comprehensive self-protection, we don’t make them.

We’re conscious of our customers’ need for value, as well, because our products are not laden with gimmicks they don’t need. They’re intuitive to install and operate. They feel good in hand. They don’t fail in a time of need. Because of this, they’ll forever justify a premium price in trade for the high nature of preparation they offer.

Inspiring Consumers

Last, our marketing is provocative. Truth-telling. Humble and never irreverent. It inspires our customers to protect self, home and family by preparing themselves not just to fight, but fight to win through confidence, speed and accuracy.

This is Condition Crimson. And in Condition Crimson, we stand.